Mission
JOB PURPOSE:
The Marketing Executive serves as a facilitator working alongside the Marketing and Sales Manager to implement high-impact strategies that drive brand equity and customer engagement. This role is essential for bridging the gap between market intelligence and operational execution, ensuring the company’s services remain the preferred choice for passengers within the competitive transportation industry.
Profile
RESPONSIBILITIES/DUTIES
Campaign Execution & Digital Growth
• Execute multi-channel marketing campaigns across digital, social media, and offline platforms to ensure consistent brand visibility.
• Update and optimize website content and social media presence to enhance the company’s online footprint and community growth.
• Create high-engagement marketing collateral, including copy, visuals, and professional presentations, to support business development.
• Assist in the seamless organization of promotional events, product launches, and large-scale brand initiatives.
Market Intelligence & Performance Analysis
• Collaborate with the market research team to identify emerging trends, customer needs, and untapped competitive opportunities.
• Monitor and analyze real-time campaign performance using advanced analytics tools to provide data-driven optimization recommendations.
• Maintain professional relationships with external agencies, vendors, and strategic partners to ensure service delivery excellence.
Cross-Functional Alignment
• Liaise with Sales, Product, and Design teams to ensure marketing strategies are perfectly aligned with operational goals.
• Translate customer insights into actionable marketing tasks that improve the overall passenger experience.
• Ensure all marketing communications adhere to internal corporate identity standards and regulatory documentation requirements.
Safety Responsibilities:
• Promote a positive safety culture within the workplace and attend any safety-related meetings or briefings as required within the job role.
• Comply with the requirements of RDMC RQHSE Policy and Safety Management System.
• Be mindful that Safety, Security, and Environmental protection are everyone’s responsibility. All staff members are accountable for reporting and intervening in any Safety, Security, or Environmental violations.
ESSENTIAL QUALIFICATIONS, KNOWLEDGE & EXPERIENCE
QUALIFICATIONS:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Certification in Digital Marketing is highly preferred.
• Fluent in Arabic and English (written and verbal); proficiency in French is considered a distinct advantage.
KNOWLEDGE:
• Advanced proficiency in digital marketing platforms, SEO/SEM tools, and social media management suites.
• Strong ability to interpret complex datasets and generate actionable consumer insights.
EXPERIENCE:
• 1-3 years of progressive experience in marketing or brand management, preferably within a fast-paced service or logistics industry.
DESIRED BEHAVIORS & EXPERIENCES
• The ability to "think like a passenger" in every task to meet and exceed customer expectations.
• Remarkable level of creativity combined with a sharp attention to detail and the ability to meet strict deadlines.
• Highly motivated team player with a passion for market intelligence and world-class service delivery.
• Forward-Thinking: Proactively suggesting modern marketing workarounds and digital trends to keep the brand ahead of the curve.